This white paper documents the creation, development, and commercial deployment of Attention Disorder — a world radio show concept developed by Luke Thompson (Luke Da Spook) under Music Over Matter (MOM), an independent Auckland-based music label and collective.
Over a period of four months, a full media property has been conceived, designed, documented, technically specified, and actively pitched to venue, broadcaster, equipment, and sponsorship partners. The work represents a professional body of output equivalent to a full creative agency engagement — produced independently, with the objective of establishing Attention Disorder as a sustainable, full-time commercial operation and securing Luke Thompson a primary income stream as Host, Executive Producer, and DJ.
"Broadcasting from the first timezone on earth. No ads. No algorithm. No sitting. The room is the broadcast."
The core thesis: Attention Disorder is not a podcast or a DJ stream. It is a world radio show that broadcasts live from the head of the bar — rooted in Aotearoa, reaching a global audience, and generating commercial value through sponsorship, appearance fees, broadcast partnerships, merchandise, and content distribution.
Luke Thompson, known professionally as Luke Da Spook and Spooky, is a music industry veteran with 30 years of experience in New Zealand and internationally. He is the founder of Red Bull Studios Auckland, a recording facility that hosted some of the most significant recordings in New Zealand music history.
Luke operates at the intersection of music production, DJ culture, radio broadcasting, and digital media. His DJ library comprises 50,000 digital tracks and 4,000–5,000 vinyl records, built over three decades of professional practice.
Under Music Over Matter (MOM), Luke is simultaneously developing:
The _LIVECLAW cluster provides infrastructure support across OCB, NDA, COB, and LVE entities, with MOM operating as the soul layer of the cluster.
The following documents, presentations, and digital assets were produced across this engagement. All files are version-controlled and named to the MOM/AD file naming convention.
| AD_CHAPEL_PROPOSAL v1 + v2 | Chapel Ponsonby Road venue proposal. Friday + Sunday format. Alcohol market research. Sponsor strategy. Stream slate mockup. Floor plan. Full run sheet. Budget A ($80,760 NZD) and Budget B ($335,600 NZD touring). Pioneer and BFM angles. Deployed live to Cloudflare Pages. |
| AD_CHAPEL_WARREN_EMAIL v1–v4 | Staged email to Warren (Chapel owner). Final v4: appearance fee $150/hr, Friday 3–4hr minimum, financial conversation as opener not commitment, joint brand targeting, Magic Mind named, champions breakfast, weekly content engine, two-person team structure. |
| AD_SHOW_FORMAT | Venue-agnostic standalone show format document. Concept, three format options, Sunday run sheet, three interview setup types, full audio signal chain, complete technical specification, set geometry, content distribution strategy. Universal leave-behind. |
| AD_FORMAT_EXPANSION v1 | Eight format expansion ideas: Panel format, contributors model, Kai Francis, Eugene Bareman, editorial topics (Live Ocean, AI/sustainability), bNet syndication strategy, mobile HiAce production, Mexican wrestling mask persona with concept sketch and P1 creative brief. |
| MOM_SHOW_DECK.pptx | 8-slide deck. Full show concept, format, team, kit, budget, funding streams. MOM black and gold identity. |
| MOM_CHAPEL_PROPOSAL.pptx | 9-slide deck tailored to Chapel. Proposition, timezone strategy, Budget A, Budget B, Pioneer conversation, BFM + funding, closing statement. |
| Budget A · Chapel | ~$80,760 NZD over 6 months. People $70,800. OPEX $9,960. Capex $0 (Pioneer loan). Lean 4-person team. Minimum viable pre-sponsorship. |
| Budget B · Touring | ~$335,600 NZD over 6 months. People $191,400. OPEX $73,200. Capex $72,000. Full 6-person team. HiAce. Complete kit. |
| Appearance fee | Standard $1,000/set. Chapel partnership rate: $150/hr, minimum 4 hours. Friday minimum 3–4hrs ($450–$600). Sunday minimum 4hrs ($600+). Reviewed once show driving documented increased turnover. |
| Contact | Warren, owner — Chapel, Ponsonby Road. warren@theclock.co.nz |
| Status | Meeting conducted July 2026. Proposal and email deployed live. Awaiting follow-up with business partner. |
| Outcome | Saturday ruled out. Friday + Sunday confirmed as proposed format. Conversation open and positive. Financial structure to be agreed in person. |
| Live URLs | https://ad-chapel-email.pages.dev (email) · https://proposal.ad-chapel-email.pages.dev (proposal) |
| Contact | thomas.sharmalawson@redbull.com · Brand Manager, Red Bull New Zealand |
| Status | Warm initial response to Sunset Muriwai studio pitch. Follow-up sent. Switch to phone — third email counterproductive. |
| Outcome | Pending. Relationship warm. Channel needs to change. |
| Contact | msweetpants@gmail.com · @msweetpants · Planet Sauce Radio (Wed) · Sunset Rooftop (Fri) · Longroom, Jefferson, 46&York residencies |
| Status | Peer-to-peer invitation email drafted and ready to send. Coffee meeting requested. |
| Value | Established Auckland audience, Planet Sauce Radio broadcast experience, complementary public identity to the show. |
| Contact | Confirmed interest. UFC fighter taking time out to study te reo Māori. |
| Status | Excellent cross-audience guest — combat sports, language revitalisation, cultural identity. Target as panel guest and contributor. |
| Contact | musicteam@nzonair.govt.nz |
| Status | Working draft. Round closes 6 August 2026. Label name typo must be fixed. Blockers: One Breath Ltd, stems, Lady Six, social handles. |
| Status | Outreach not yet sent. Approach after Chapel venue confirmed. Ask: CDJ-3000X × 2 + DJM-A9 loan, 6 months, in exchange for stream branding and first right of refusal on touring kit. |
Every deliverable produced has been designed with one objective: to create the conditions under which Luke Thompson can operate as a full-time Host, Executive Producer, and DJ without financial dependency on any single employer or platform.
Six income streams — none requiring an employer-employee relationship. This is the architecture of financial independence.
The following items require resolution before the show can launch. All achievable within the 28-day sprint window (29 June – 26 July 2026).
| P0 — Critical | One Breath Ltd not incorporated — blocks formal splits, master ownership, all formal contributor agreements. |
| P0 — Critical | Chapel confirmation — Warren to discuss with business partner. Follow-up meeting required. |
| P0 — Critical | Lady Six outreach not sent — blocks vocal session for Sunset Muriwai and Episode 1 guest confirmation. |
| P0 — Critical | Stems not audited — confirm what physically exists before Lady Six brief or NZ On Air submission. |
| P0 — Critical | Social handles not secured — @wearesharedbreath across all platforms. Blocks NZ On Air eligibility score. |
| P1 | Pioneer outreach — after Chapel confirmed. |
| P1 | Murray Sweetpants invitation — email ready, send now. |
| P1 | NZ On Air submission — fix label name typo, confirm 432Hz, target 6 August deadline. |
| P1 | Mask creative brief — bespoke design, P1, before first episode. |
| P2 | Merch partner — values-aligned manufacturer, online store, MOM + AD ranges. |
| P2 | Livestream producer tool — browser-based dashboard, 5 features, Week 3 sprint. |
"Not a stream. Not a podcast. A world radio show. Starting here. On Sunday. From the first timezone on earth."